Many bloggers are confused found a right niche or topic on
their blog. Some thought that one blog with many topics is better than only one
topic. Actually there is nothing wrong and nothing is forbid if we choose to
discuss many topics. But I personally do not recommend for beginners to choose
many topics.Why?
Most beginners who choose to discuss many topics are the
result of their confusion because they can’t find a topic that really
interested them. This kind of Bloggers won’t last long. Only a matter of time
until their blog become abandoned and not taken care of.
Indeed, one of the advantages choosing many topics in a blog
are we can get unlimited topic and visitors, but can’t focus with what we
wrote.
I prefer to create a single topic because of the following
reasons:
1. More focus on content filling Blog
If we have single topic on a blog, we can focus with the content.
With single topic we can focus with the goal and targeting visitors. As we
know, visitors are potential source for blog. Loyal visitors will back to your
blog again to know the latest information you gave.
2. Easy to get idea on Posting
Many said that single topic blog are difficult to find the
idea of posting. It is not entirely true. Bloggers who think like those are
just bloggers who choose a topic that he can’t understand the topic. If you
choose a topic that really interested and understand, I’m sure to find ideas
will be much easier.
Single topic is not really mean specific. A simple example
is "Health". The main topic is health but health itself has many
subtopics. So there's no reason we'll be having trouble finding an idea.
3. Give something useful to the reader
Blogging isn't always a matter of money. It doesn't matter
if you are aiming to make money on blogging, but it would be more fun
if we can provide something useful for others in the form of information and knowledge.
With only discuss single topic we can convey information to the reader or
anything in more detail and depth. Usually a blog with many
topics didn't discuss a topic in detail and depth.
4. Make it easier to do SEO
We can get a lot of advantages from SEO side if we focus on
single topic. Posts on the blog will be more easily appear on the front page of
search engines as Google know our blog focusing on the topic. In addition we
will be easier to get natural backlinks. The reason is simple; people will have
more trust to our blog so that they would be happy to give you a backlink.
5. Easier to Monetize
Monetizing blog with single topic will be easier because we
only focus with one topic. Visitors in single blog usually qualified visitors.
Why? Because they come to finds something useful. And after they found it, they
will be back again.
I realize that maybe single topic blog have less visitors
than blog with many topic. But you must remember, high traffic is not enough to
make money. The most important is qualified traffic. This mean organic visitor
and loyal visitor (qualified visitors).
6. Building a blog with many topics are
difficult
There are many blog with various topic have huge of visitors
and getting a lot of income from it. But it takes a long time and need a team
to build that blog.
If you running blog with many topics alone, I’m sure you
can’t manage your blog properly. Blog with many topics need extra time and team
to manage. It takes a solid team where every topic on the blog has own writers
so they can keep focus on developing the blog.
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